Demetrius Madrigal

Demetrius Madrigal

Demetrius gets excited about enriching people’s lives with amazing products. He performed research in the University setting as well as NASA Ames Research Center before co-founding Metric Lab with long-time collaborator, Bryan U. McClain. With a background in experimental psychology and more than 9 years of experience in User Experience and Human Factors, Demetrius specializes in establishing a deep understanding of user needs and developing strategies to address them.

Demetrius has authored dozens of articles on research and design as a columnist for UXmatters and, like Bryan, was featured in Bloomberg Businessweek and INC. magazine. At Metric Lab, Demetrius enjoys innovating with powerful research methods and designing complex systems on exciting projects with companies like GoPro, Google, and Microsoft. During that time, Demetrius has developed numerous personas, user scenarios, and product concepts in order to assist Metric Lab’s clients and partners.

Bryan McClain

Bryan McClain

Bryan is passionate about connecting with people and understanding their experiences and perspectives. Bryan co-founded Metric Lab in 2005 with the vision of helping clients truly understand their consumers and design products that are user-centered. Bryan’s background stems from rigorous academic and industry experience which includes an MA in experimental psychology and over eleven years of experience in user-centered research and design.

Bryan is a published author with several magazine articles, academic journal articles, and web periodical articles to his name. He has acquired U.S. patents and registered trademarks for concepts that he has developed and he’s been written about in Bloomberg Businessweek and INC Magazine. Bryan has provided research and design support to companies like GoPro, Alibaba, and Griffin Technology and enjoys helping drive technology to the next level through innovation. Bryan also leads Metric Lab’s internal product development efforts which led to the licensing and release of the Skyview Airplane Seatback Mount to Griffin Technology.

MetricLab

MetricLab

Metric Lab was founded with a focus on user-centered product development. Since its inception, Metric Lab has provided consumer insight research and interaction design services to companies that sought to provide the best possible experience to their users. Today, Metric Lab has expanded beyond only research and design and begun developing products internally as well as helping our clients to recognize and capitalize on unmet market opportunities.

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