Approach

Oct 5, 2013

Metric Lab approaches the market from multiple angles, combining market and consumer insight research in order to identify new opportunities. Findings from these activities are used to guide Strategy focused on new product ideas. Metric Lab refines these ideas into concepts that can be further tested with users. In addition to new product and service concepts, this process identifies needed modifications and additional functionality in existing products and informs marketing strategies for a variety of products and services.