Example of client engagement

Oct 5, 2013

  1. Client expresses an interest in travel behavior and technology (packing, seating, entertainment, etc.)
  2. Metric Lab creates a plan that includes discovery research followed up with in-depth interviews to deeply understand how people use technology as they travel.
  3. Client receives a research report/presentation with accompanying video. Metric Lab engages in regular discussion regarding how the findings should be interpreted to inform product development and idea generation.
  4. Metric Lab travels to the client to engage in a 2-day ideation workshop, presenting new product ideas as well as collaboratively developing new travel product ideas and marketing strategies that lead to new opportunities.
  5. Metric Lab conducts concept tests using concept sketches, mockups and/or prototypes of product concepts in order to confirm product feasibility.