Process

Oct 5, 2013

Metric Lab collaborates with the client in order to define a market to explore. Metric Lab establishes a baseline understanding of the segment by analyzing existing market research data.

Armed with an understanding of the market segment, Metric lab conducts ground-level consumer insight research to uncover unmet needs and opportunities.

Metric Lab analyzes the findings to uncover insights relevant to the product and the segment. Ideation sessions are conducted with the client and ideas emerge.

Through continuous collaboration with the client, new product and service concepts are created and prototyped. Metric Lab uses the prototypes to conduct concept tests to refine and verify the value proposition of the product.

Concept tests provide the data needed to develop long-term strategies that can include new product lines, technology innovations, brands, or software and hardware ecosystems.