Strategy

Strategy

Metric Lab provides Design Strategy based on ground level consumer insight research into unmet needs of the customers of our clients. Research efforts inform a product development strategy that leverages identified opportunities for both current and future product segments.

Approach

Approach

Metric Lab approaches the market from multiple angles, combining market and consumer insight research in order to identify new opportunities. Findings from these activities are used to guide Strategy focused on new product ideas. Metric Lab refines these ideas into concepts that can be further tested with users. In addition to new product and service concepts, this process identifies needed modifications and additional functionality in existing products and informs marketing strategies for a variety of products and services.

Why Metric Lab?

Why Metric Lab?

Metric Lab has extensive experience with product development from all angles. With experience in research and interaction design, as well as developing and licensing products in-house, Metric Lab truly understands what it takes to make amazing products and services. Our team takes into account market, design, production, distribution, and sales factors when proposing product concepts. Additionally, by conducting countless hours of user ethnography and other forms of consumer insight research, Metric Lab brings an unparalleled depth of understanding of user needs.

Process

Process

Metric Lab collaborates with the client in order to define a market to explore. Metric Lab establishes a baseline understanding of the segment by analyzing existing market research data.

Armed with an understanding of the market segment, Metric lab conducts ground-level consumer insight research to uncover unmet needs and opportunities.

Metric Lab analyzes the findings to uncover insights relevant to the product and the segment. Ideation sessions are conducted with the client and ideas emerge.

Through continuous collaboration with the client, new product and service concepts are created and prototyped. Metric Lab uses the prototypes to conduct concept tests to refine and verify the value proposition of the product.

Concept tests provide the data needed to develop long-term strategies that can include new product lines, technology innovations, brands, or software and hardware ecosystems.

Example of client engagement

Example of client engagement

  1. Client expresses an interest in travel behavior and technology (packing, seating, entertainment, etc.)
  2. Metric Lab creates a plan that includes discovery research followed up with in-depth interviews to deeply understand how people use technology as they travel.
  3. Client receives a research report/presentation with accompanying video. Metric Lab engages in regular discussion regarding how the findings should be interpreted to inform product development and idea generation.
  4. Metric Lab travels to the client to engage in a 2-day ideation workshop, presenting new product ideas as well as collaboratively developing new travel product ideas and marketing strategies that lead to new opportunities.
  5. Metric Lab conducts concept tests using concept sketches, mockups and/or prototypes of product concepts in order to confirm product feasibility.