Microsoft’s Bing team sought to test new features that they were building into their Bing mobile app, including turn-by-turn directions. However, they did not have the experience or resources to test users while driving in a moving vehicle and were extremely concerned about getting accurate data while maintaining safety. Metric Lab was able to establish safety through a partnership with a local, licensed and bonded, driving school. Equipped with a trained expert in vehicle safety and a car with passenger-side controls, Metric Lab was able to get the data that Microsoft needed to move forward with navigation features for the Bing Mobile app.
Metric Lab has had a long record of collaboration with Microsoft on a variety of different teams. Some of that work has included smartphones, tablets, mobile, desktop, web and also emerging types of user interaction such as voice and gesture. Through the course of these projects, Metric Lab has worked with unique market segments, such as software developers, and helped create personas and user scenarios.
Metric Lab assembled a research, design and development team to bring to life co-founder Bryan McClain’s vision of a simple hardware device that will enable the emerging entertainment options through travelers’ personal mobile devices. Metric Lab led the project, which was ultimately successful in licensing the resulting product to Griffin Technology. The product and the project that developed it has been featured in major publications such as Bloomberg Businessweek, INC Magazine, and Gizmodo.
Metric Lab worked with the Alibaba research group to better understand their customers and conducted interface testing and user interviews to determine new ways to refine and enhance the purchasing experience.
Metric Lab partnered with Griffin Technology to seek out new product opportunities as a part of Metric Lab’s Design Strategy service. Metric Lab investigated a new opportunity space by performing market and user research which led to the developed of several product concepts. Griffin Technology selected two of those concepts for additional development in order to enter a new market segments.
Metric Lab collaborated with the Google Android and Research teams to investigate future methods of device interaction. Collaborating with some of the best minds in tech, we helped to evaluate forms of interaction for technologies and use cases that are still in their infancy.