Bing

Oct 5, 2013

Microsoft’s Bing team sought to test new features that they were building into their Bing mobile app, including turn-by-turn directions. However, they did not have the experience or resources to test users while driving in a moving vehicle and were extremely concerned about getting accurate data while maintaining safety. Metric Lab was able to establish safety through a partnership with a local, licensed and bonded, driving school. Equipped with a trained expert in vehicle safety and a car with passenger-side controls, Metric Lab was able to get the data that Microsoft needed to move forward with navigation features for the Bing Mobile app.