METRICLAB | Relentless research and innovation

Your value proposition might not be what you think it is!

Value proposition is something that isn’t always easily understood, which can lead to misconceptions of a product or service’s position in the market. When you think about your value proposition, it’s important to define it in terms of WHAT IT DELIVERS TO THE USER AT A FUNDAMENTAL LEVEL and not confuse that with the method of delivery. For example, if you’re building a streaming music service that is specialized in new music discovery, you might be conceiving of your value proposition as music playback and your competitors as other music streaming services.

5 Essential Considerations When Developing a Product - The Silicon Valley Way

In our 2 decades developing products for major technology companies, we’ve learned many lessons about product development. Often these learnings never make it out of Silicon Valley but we want to share them with anyone and everyone who is on the path to bringing something to market. Here are a few very important things to keep in mind when developing a product or service. 1. Build around your core value proposition Too often, we see founders get distracted by trying to make their product into more than it needs to be.

The Internet of Everything: Ecosystems and the Disconnected User

The Internet of Things has arrived. We can see its initial fingerprints in our smartphones, in our cars, and in our homes. It’s helping us to be healthy, share photos, and keep our homes safe. The next few years will see a significant increase in connected devices, reaching into just about every aspect of our lives. Some of these devices will change the way that we live, and some will fade into obscurity.

Research Drives Innovation

Apple has attained universal recognition as one of the most innovative companies in the technology industry. The products that they have introduced, from the Mac to iPhone to Apple TV, have mainstreamed user experience concepts and interaction models, shifting the entire industry.

How to Know When Your Product Is Going to Fail

A primary purpose of UX research is risk mitigation. When we perform research we often look for indicators that let us know whether we are on the right or the wrong track with product development—and, if we’re on the wrong track, how we can get back on the right track.

Getting Good Intel: How User Research Can Go Wrong

As we’ve discussed in previous articles, the belief that some research is better than none is not accurate. This month we’ll explore this belief and its possible consequences in depth.

Research Guidelines You Won’t Find in a Textbook

We meet a lot of people who do user research, but don’t have a research background or extensive training in research. Sometimes they are UX designers or graphic artists at a company that doesn’t have researchers.

Recruiters—Your Best Friends When Conducting Research

Research is all about people, so it’s important to find the right people when you’re conducting user research. Whenever you’re trying to get accurate data about a product through a study such as a focus group, usability test, or expert interview,