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The Challenge of Targeting Late Adopters

We’ve met with several startups recently that are targeting market segments in which there is a lot of room for growth. Some of these are representative of segments that are showing rapid adoption of more advanced technologies like smartphones and tablets.

Do’s and Don’ts for Focus Groups

Focus groups have gotten a bad rap over the years as UX research has shifted away from this very traditional method of market research.

The Myth of the One-Way Mirror

Since the early 1970s, professions such as user experience, market research, advertising, and law enforcement have been using rooms that have one-way mirrors—like the one shown in Figure 1—to enable direct observation of research participants—and suspects.

This Is Not Just a Test—It’s Primetime

When engaging in any form of product usability test, there are certain very important guidelines to keep in mind. One guideline that user researchers commonly overlook is testing with a version or mockup that is free of glitches, bugs, or known errors.

How Zelda Paved the Way for Zynga

Many of us remember playing Atari and Nintendo games growing up. If you asked any thirty-something about what it was like to grow up as the video-game industry evolved, you would probably

The Future of User Interaction

We think it’s appropriate to kick off the new year with an examination of what the future holds for user experience and product development.