Adoption is key to the success of products and services. When clients come to us to evaluate a concept, prototype, or completed product, the evaluation really boils down to one fundamental question: Will people use it?
Over the last ten years, both of us have read countless articles about innovation, entrepreneurship, and socially responsible ventures that change the world.
The mobile space is the new Wild West of technology. Much like the Web during the 1990s, mobile is the new domain at the forefront of innovation. Users are discovering new capabilities, integrating them with their daily lives, and experiencing new interaction models.
Over the past year or two, unmoderated usability testing has become a popular option to help guide product design. It is especially popular for Web sites, providing startups the opportunity to get relatively quick-and-easy user feedback on design iterations.
One of the strengths of the UX industry is the diversity of the people in the field. This diversity ensures variety in the perspectives UX professionals contribute to the design of a product.
One of the best things about user research is that anyone can do it. On the other hand, it takes real commitment and a lot of personal development to do user research well.
In the beginning of 2010, Metric Lab conducted a study on a new navigation feature for Microsoft’s Bing™ for mobile app. The study sought to understand how people interact with navigation systems while driving an automobile.
As technology evolves and new gadgets and electronics emerge in the marketplace, our options for the use of technology in conducting our user research continue to expand.
This article was first published on uxmatters.com
One of the most important aspects of product development is the process of predicting the behavior of a product’s intended users. I’ve participated in ideation sessions with companies where designers, user researchers, and engineers were making major
Usability testing is one of the least glamorous, but most important aspects of user experience research. Over the years, it has also been one of the forms of user research we have performed most frequently.