METRICLAB | Relentless research and innovation

Barriers to Adoption and How to Uncover Them

Adoption is key to the success of products and services. When clients come to us to evaluate a concept, prototype, or completed product, the evaluation really boils down to one fundamental question: Will people use it?

Inspiration Beyond the Lab

Over the last ten years, both of us have read countless articles about innovation, entrepreneurship, and socially responsible ventures that change the world.

Usability for Mobile Devices

The mobile space is the new Wild West of technology. Much like the Web during the 1990s, mobile is the new domain at the forefront of innovation. Users are discovering new capabilities, integrating them with their daily lives, and experiencing new interaction models.

Creative Ways to Use Unmoderated User Research

Over the past year or two, unmoderated usability testing has become a popular option to help guide product design. It is especially popular for Web sites, providing startups the opportunity to get relatively quick-and-easy user feedback on design iterations.

Navigation Usability Study – A Success Story

In the beginning of 2010, Metric Lab conducted a study on a new navigation feature for Microsoft’s Bing™ for mobile app. The study sought to understand how people interact with navigation systems while driving an automobile.

Dealing with Risky and Safe Assumptions

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One of the most important aspects of product development is the process of predicting the behavior of a product’s intended users. I’ve participated in ideation sessions with companies where designers, user researchers, and engineers were making major

The Do’s and Don’ts of Usability Testing

Usability testing is one of the least glamorous, but most important aspects of user experience research. Over the years, it has also been one of the forms of user research we have performed most frequently.