METRICLAB | Relentless research and innovation

Taming the Elephant in the Room: Brand Perception and Bias

I’ve been a bit of a pizza snob ever since my first job making pizza at the age of 15. I’ve always had a pretty low opinion of Domino’s Pizza®, so I was very impressed when I saw Domino’s recent efforts to reinvent both their pizza and their brand identity by tackling their problems head on.

Research Is Communication

When people ask us what we do for a living, it can be difficult to explain if they aren’t familiar with the user-centered design process. As user researchers, we’ve come to realize the average consumer doesn’t expect companies to involve their users in developing their products and services.

Research Logistics: A Crash Course for Designers and Stakeholders

With more companies today putting a stronger emphasis on gaining a deeper understanding of their customer, it’s not unusual for us to be called in for a project to find that our clients don’t have a lot of experience with research and don’t know what to expect.

What designers and researchers can learn from hostage negotiators

_It’s 2 a.m., and a call comes across the radio that a young man with a gun has barricaded himself and his mother in his home. No shots have been fired, and little communication has been established between the man and police officers outside.

Designing with Community in Mind

A few days ago Foster City (located in Silicon Valley) opened its new synthetic soccer field after six months of hard work. It’s one of the most beautiful soccer fields I have ever seen.

Safeway’s New Brand “The Market”

Safeway is tackling the urban grocery market with their new brand “The Market.” With fresh produce, a broad wine selection, a butcher shop and all the other accoutrements one would expect from a suburban supermarket, packaged in a compact style reminiscent of an urban corner market.

Designing for Prevention

I was in San Francisco yesterday and I noticed some spike railing on a street level window sill.At first, I thought it was installed to prevent birds from landing on it but after talking with a few people, it was installed to stop skateboarders from using it for tricks. Now, I understand why they did it but at the same time they just removed a nice seat to relax and enjoy the view on.

The Time and Place for Focus Groups

Focus groups have traditionally been given a bit of a bad rap, and deservedly so. Starting off as a form of market research, focus groups have been used extensively to reach inappropriate conclusions regarding market segments by attempting to identify needs, preferences, and guide strategy.

Designing with People in Mind

I was out for walk during lunch in downtown SJ and I was happy to see families enjoying the water fountain area setup for their enjoyment on these hot afternoons. It makes me wonder when more cities will design for the people and not just for aesthetics. Thoughts? Mobile post by: Bryan McClain