Apple has attained universal recognition as one of the most innovative companies in the technology industry. The products that they have introduced, from the Mac to iPhone to Apple TV, have mainstreamed user experience concepts and interaction models, shifting the entire industry.
A primary purpose of UX research is risk mitigation. When we perform research we often look for indicators that let us know whether we are on the right or the wrong track with product development—and, if we’re on the wrong track, how we can get back on the right track.
With the arrival of the new year, we’ve been paying attention to some new trends that are coming to fruition. Many of them are technological trends, but some are interesting social trends.
Last month, we talked about ways that user research can go wrong. This month, we’ll discuss how research planning can reduce costs and decrease the time it takes to perform user research.
As we’ve discussed in previous articles, the belief that some research is better than none is not accurate. This month we’ll explore this belief and its possible consequences in depth.
We meet a lot of people who do user research, but don’t have a research background or extensive training in research. Sometimes they are UX designers or graphic artists at a company that doesn’t have researchers.
Research is all about people, so it’s important to find the right people when you’re conducting user research. Whenever you’re trying to get accurate data about a product through a study such as a focus group, usability test, or expert interview,
We’ve met with several startups recently that are targeting market segments in which there is a lot of room for growth. Some of these are representative of segments that are showing rapid adoption of more advanced technologies like smartphones and tablets.
Focus groups have gotten a bad rap over the years as UX research has shifted away from this very traditional method of market research.