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Usability for Mobile Devices

The mobile space is the new Wild West of technology. Much like the Web during the 1990s, mobile is the new domain at the forefront of innovation. Users are discovering new capabilities, integrating them with their daily lives, and experiencing new interaction models.

Creative Ways to Use Unmoderated User Research

Over the past year or two, unmoderated usability testing has become a popular option to help guide product design. It is especially popular for Web sites, providing startups the opportunity to get relatively quick-and-easy user feedback on design iterations.

Navigation Usability Study – A Success Story

In the beginning of 2010, Metric Lab conducted a study on a new navigation feature for Microsoft’s Bing™ for mobile app. The study sought to understand how people interact with navigation systems while driving an automobile.

Dealing with Risky and Safe Assumptions

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One of the most important aspects of product development is the process of predicting the behavior of a product’s intended users. I’ve participated in ideation sessions with companies where designers, user researchers, and engineers were making major

The Do’s and Don’ts of Usability Testing

Usability testing is one of the least glamorous, but most important aspects of user experience research. Over the years, it has also been one of the forms of user research we have performed most frequently.

Taming the Elephant in the Room: Brand Perception and Bias

I’ve been a bit of a pizza snob ever since my first job making pizza at the age of 15. I’ve always had a pretty low opinion of Domino’s Pizza®, so I was very impressed when I saw Domino’s recent efforts to reinvent both their pizza and their brand identity by tackling their problems head on.

Research Is Communication

When people ask us what we do for a living, it can be difficult to explain if they aren’t familiar with the user-centered design process. As user researchers, we’ve come to realize the average consumer doesn’t expect companies to involve their users in developing their products and services.