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Design Research with Method Inc. at AIGA SF – D. Talks

We had the opportunity recently to witness a presentation on the role of in design from Method, a Brand Experience Agency in San Francisco. We’ve done work with Method before and they definitely have a solid team of people working there and it was excellent to hear from a few of them. The talk focused on research and the link that it provides between design teams and the consumer as well as providing some general guidelines to performing effective research.

Insider View: Patients and Doctors

We are happy to bring you the first of a series of posts provided by people working within a unique field. These “Insider Views” are intended to provide an on-the-ground perspective of a particular field.

Variations in Gathering User Data

MGI had the great pleasure of witnessing two of my fellow researchers describe their research processes at last Tuesday’s session of BayCHI. These researchers were Kate Rutter of Adaptive Path and Steve Portigal of Portigal Consulting.

The User Experience of a Local Hospital

A short time ago, a co-worker and I were curious about the medical system and what we were getting for the huge chunk of the GDP (18%) we are paying as a society.

How to Listen to the User and Hear the Experience

When someone is speaking, do you think about what the other person is saying, or do you think about what you are going to say next?

At ActiveComm Labs, we are big believers in communication and what it can do to improve research. Our background in both user experience research and communication has allowed us to harness the experiences of our users and provide the most accurate feedback to our clients. Our background in communication includes many years of research and training with hostage negotiators across the country. Through this training we learned the skills and techniques that negotiators use to resolve crisis situations and how to apply them in a research setting. We consider Active Listening to be one of the key components of an overarching method that we call Active Observation®. Active Observation® is a synthesis of Active Listening skills, influencing techniques and advanced observation of non-verbal communication such as facial expressions and body language to generate a deep and dynamic understanding of an individual.

The Future of Mobile Applications

Mobile applications are the new kid on the block. The inception of the iPhone has given birth to a whole new market for applications that are relatively cheap and easy to create. With the number of mobile applications on Apple’s app store projected to exceed 100,000 by the end of the year [https://mashable.com/2009/08/05/flurry-iphone-apps/], mobile apps are the exciting new frontier that invites both large companies and independent developers to innovate like the early days of the internet. Many app developers have treated the mobile space much like the web, providing information on demand, but they are just scratching the surface of what is possible with a personal device. Having applications that run on a single mobile device that sits in our pocket, allows engagement possibilities that can help us tackle lifestyle shifts like never before.

The Science of Negotiation – Patterns to Predict Success or Failure

No one ever plans for their marriage to fail. However, with time – 30 years – and many research subjects, the noted psychologist, John Gottman, Ph.D, developed a coding system that enabled him to do just that – he was able to predict with 90 percent accuracy the outcome of marriages – successful or not. By analyzing patterns of communication between married couples, he and his team developed a framework so nuanced that they could accurately make this prediction with only 15 minutes of dialogue. Though it sounds like science fiction, Gottman has replicated his results repeatedly and even made predictions with an astonishing 80% accuracy with just a three to four minute sample.